Perfecting oneself to create something sublime: an immersion into the heart of floral excellence
- IDeco- LaFée
- Mar 24
- 2 min read
There are times in a career when you feel the need to go further.
Not to learn a trade—but to refine it, push it further, reinvent it.
It is precisely with this approach that I trained these past few months with Esther Lamarche, founder of Expérience Florale Paris, a leading name in the world of high-end floral design.
One requirement: to reach a higher level of excellence
Between January and March in Paris, then April in Arles, I chose to immerse myself once again in a demanding, intensive, almost introspective learning process.
These training courses are not simply workshops. They are true creative laboratories where every gesture counts, every flower has an intention, every composition tells a story.
I explored in greater depth:
Techniques for creating monumental floral structures
The art of natural and organic movement
Working with textures, negative space, and lines
Constructing immersive sets with a strong visual signature
An even more refined approach to the “fine art” style
Rethinking floral scenography
What is most striking about Esther Lamarche's teaching is her ability to think outside the box.
She no longer simply composes flowers. She composes an emotion, a volume, a breath within space.
Each installation becomes a sensory experience: a subtle balance between controlled spontaneity and absolute precision.
An even more assertive signature
These immersive experiences allowed me to reinforce what now forms the core of my work:
An elegant, natural, and profoundly artistic aesthetic
A bespoke approach, conceived as a unique work of art
A constant desire to create striking designs without ever being overwhelming
But above all, they allowed me to raise the bar even higher for the standards I set for myself in each of my projects.
A flower bracelet is the must-have accessory for any outfit
To create with greater accuracy, greater strength
Training, after more than 15 years in the events industry, isn't a step backward.
It's a stance.
A stance of never being satisfied. A stance of always striving for precision, modernity, and emotion.
Today, these new techniques and this enriched vision inform each of my projects—whether it's a wedding, set design, or a venue like the Château de Clévant.
Because behind each composition, there is a clear intention: to create something that you don't see everywhere.
Isabelle
IDeco-LaFée | Château de Clévant
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